About Me

I began my career in Chicago as a Production Manager for a studio that serviced ad agencies. This wonderful position provided diverse experience in everything from Art Direction to Account Management. As a result, I became quite familiar with delivering the highest of quality under shortest of deadlines. This job paved the way for my next opportunity at Cramer-Krasselt advertising.

Hired to set up this Michigan Avenue ad agency's studio, I continued as its Studio Manager for over 16 years. As Studio Manager and Production Graphics Director, I oversaw projects from design, all the way to print. The team I managed grew to over 13 in number and included digital assembly, retouchers, prepress artists and bookkeepers. Being passionate about quality, I personally reviewed all of the work of those in my department to make sure all creative and production objectives were reached.

In addition to managing the department's workflow, I set up the internal time tracking and bookkeeping system, estimated projects - and then streamlined entire production processes. For example, I headed an initiative that allowed the development of typographic kern tables, which virtually automated the same quality production that used to require hours of tedious work. This resulted in actually boosting both quality and profits!

Now, as freelance marketing web and graphic designer, I’ve taken that ad agency design and marketing savvy and brought it to each of the projects I am involved in.

I am passionately committed to each client's success, and my promise is to apply the best marketing strategies and talent to achieve unique, personalized solutions for their businesses. My commitment to each web project is to personally attend to the detail of optimizing them and marketing them using online (and offline) strategies that boost page rankings and help ensure quality lead generation.

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