Studies Confirm Confidence is
More Important Than Price.


The J. Gill and Company Marketing Campaign


When it comes to marketing and promotion, no one needs to be told that people are hit with email and direct mail offers from all angles. This reality only serves to illustrate the need to make your message stand out by making it part of a three- or four-part campaign. Yes, multiple-part campaigns are more expensive, but they are incredibly more effective.

It’s important to realize that studies have confirmed that
people patronize businesses with which they are familiar. Of the factors that influence buyer's purchase decisions, confidence ranked first, quality second, service fourth and price fifth!

The J. Gill concrete campaign was a recent project that allowed us the opportunity to successfully rebrand the company as one that is solid and stable. The new brand message is successfully being carried across both online and offline marketing efforts to present a business that is able to inspire confidence.